In French, Aimant means magnet. From an early age, cousins and co-owners Alex and Andrew understood the value of time and its connection to living in the moment. So once they realized they wanted to design watches, they didn't waste a second. Aimant is a celebration of time and making time for the things that matter. Each watch is made using only the best materials and manufacturing their own products to ensure the fairest prices. Aimant never sacrifices quality, because they know how precious each moment can be.