Based in Los Angeles, CA., Alpha Rebel Co. exists to defy limits. The limits of luxury. The limits of mental and physical strength, courage, and tenacity. Alpha Rebels Co. represents the unstoppable few who propel society forward. In pursuit of the ultimate combination of limit-defying luxury, Alpha Rebel Co. spent over 2.5 years in the design, research, and development of the Alpha Rebel KCUF™.