PIE // Smart Body Tape Measure

The way people measure and use size data is outdated. The tape measure has remained unchanged for more than a century and most data gets lost after temporary use. Online fashion shoppers face the risk of receiving clothes that do not fit and retailers are hurt by high return rates and costs that follow. The same is true for home improvement and weight loss industries, along with so many others where size data is important.

With Bagel Labs' PIE hardware, users don't have to read markings off the tape measure anymore - they can simply read the numbers from the digital display and still use it as a conventional tape measure. PIE has a Bluetooth module inside, which allows users to instantly send data to smart devices such as smartphones, tablets, and computers.

PIE is a soft, flexible tape measure that works for just about anything, but is especially designed for fitness. It works with a companion smartphone app that helps keep track of what you measure, so you can set goals and watch the progress of things like a growing child or shrinking waistline. The PIE app even syncs with your Apple Health app so you can see all the stats you're tracking in one place.

Weight alone is not an accurate indicator of body fat percentage vs. lean body mass. With the Bagel Pie Digital Tape Measure, you track the changes in your body composition, such as your waist-to-hip ratio, in order to establish a clear picture of overall health.

PIE's patent protected technology always gives you accurate measurement down to +/- 1/32 in, and the app keeps track of seven different critical body parts for measuring progress. Keep track of changes in your biceps, calves, hips, thighs, waist, shoulders, and bust. Notice progress and changes in body composition for a more accurate picture of total body transformation over time.

The Pie Fitness Tracker App can also track details for up to 100 people and stores different goals and progress under each account. Use your device to track progress for your family members and workout buddies to keep everyone on track with their fitness goals.