Bally design house was founded in Geneva, Switzerland in 1851. Within 25 years, they'd expanded to Paris, Buenos Aires, and London thanks to international demand for their bespoke shoes and accessories. They created a print ad with Charlie Chaplin in the 1930s. In the 1940s, a museum was opened in honor of their history, and Olympic athletes won gold wearing Bally gear. By 1990 - more than 150 years after they'd begun - Bally was ready-to-wear and fully global, and they haven't stopped since.