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Every Second Counts

Every Second Counts

Elevated Sport Apparel

Every Second Counts activewear brand was founded by ex-magazine Fashion Director Sally Dixon. 17 years experience in the fashion industry and 20 years as an exercise and fitness enthusiast led to her desire to combine the two. British designed and made from quality performance fabrics in Portugal, you no longer need a trip over the Atlantic to pick up great activewear. Every Second Counts is designed with both the first time gym goer and the fitness fanatic in mind. Whether you’re measuring your split times for a half marathon or rushing to pilates before picking the kids up from school - Every Second Counts.

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Cool Down Tee // White (S)
Cool Down Tee // White
$84.00
Sale Ended (62% OFF)
Cool Down Tee // Black (S)
Cool Down Tee // Black
$84.00
Sale Ended (62% OFF)
Core Pant // Grey (S)
Core Pant // Grey
$141.00
Sale Ended (59% OFF)
Interval Short // Grey (S)
Interval Short // Grey
$87.00
Sale Ended (60% OFF)
Personal Best Tee // Grey (S)
Personal Best Tee // Grey
$92.00
Sale Ended (62% OFF)
Personal Best Tee // Yellow (S)
Personal Best Tee // Yellow
$92.00
Sale Ended (62% OFF)
Push It Tech Top // Black + Yellow (S)
Push It Tech Top // Black + Yellow
$104.00
Sale Ended (63% OFF)
Raise the Bar Hoodie // Grey Marl (S)
Raise the Bar Hoodie // Grey Marl
$208.00
Sale Ended (69% OFF)
Raise the Bar Crewneck // Grey Marl (S)
Raise the Bar Crewneck // Grey Marl
$199.00
Sale Ended (68% OFF)
Sprint Jacket // Black (S)
Sprint Jacket // Black
$293.00
Sale Ended (57% OFF)
Apollo T-Shirt // White + Pale Grey + Black (S)
Apollo T-Shirt // White + Pale Grey + Black
$100.00
Sale Ended (46% OFF)
Covert Windbreaker // Slate + Black (S)
Covert Windbreaker // Slate + Black
$194.00
Sale Ended (48% OFF)
Every Second Counts // Kick Short // Black + Slate (S)
Every Second Counts // Kick Short // Black + Slate
$107.00
Sale Ended (47% OFF)
Rest Day Pant // Dark Grey Marl + Black (S)
Rest Day Pant // Dark Grey Marl + Black
$140.00
Sale Ended (46% OFF)
Rest Day Sleeveless Sweatshirt // Dark Grey Marl (S)
Rest Day Sleeveless Sweatshirt // Dark Grey Marl
$114.00
Sale Ended (43% OFF)
Volley Vest // Pale Grey Marl (S)
Volley Vest // Pale Grey Marl
$87.00
Sale Ended (45% OFF)
Make It Count Hoodie // Black (S/M)
Make It Count Hoodie // Black
$104.00
Sale Ended (63% OFF)
Warrior Tech Top // Black (S/M)
Warrior Tech Top // Black
$98.00
Sale Ended (65% OFF)
Warrior Tech Top // Grey (S/M)
Warrior Tech Top // Grey
$98.00
Sale Ended (65% OFF)
Warrior Tech Top // Yellow (S/M)
Warrior Tech Top // Yellow
$98.00
Sale Ended (65% OFF)
Warrior Tee // Yellow (S/M)
Warrior Tee // Yellow
$89.00
Sale Ended (66% OFF)
Flash Tee // Grenadine + Grey Marl (S/M)
Flash Tee // Grenadine + Grey Marl
$78.00
Sale Ended (36% OFF)
Flash Tee // Seaport + Grey Marl (S/M)
Flash Tee // Seaport + Grey Marl
$78.00
Sale Ended (36% OFF)
Zoom Technical Top // Seaport + Grey Marl (S/M)
Zoom Technical Top // Seaport + Grey Marl
$110.00
Sale Ended (44% OFF)
Cool Down Tee // Grey Marl (S)
Cool Down Tee // Grey Marl
$84.00
Sale Ended (62% OFF)
Sleeveless Sweater // Grey Marl (S)
Sleeveless Sweater // Grey Marl
$141.00
Sale Ended (70% OFF)
Personal Best Tank // Grey Marl (S)
Personal Best Tank // Grey Marl
$89.00
Sale Ended (64% OFF)
Every Second Counts // Personal Best Tee // Black (S)
Every Second Counts // Personal Best Tee // Black
$86.00
Sale Ended (59% OFF)
Speed Tight // Black (S)
Speed Tight // Black
$141.00
Sale Ended (62% OFF)
Sprint Short // Black (S)
Sprint Short // Black
$127.00
Sale Ended (49% OFF)
Make It Count Hoodie // Grey Marl (S/M)

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Make It Count Hoodie // Grey Marl
$104.00
Sale Ended (63% OFF)
Warrior Tee // Black (S/M)
Warrior Tee // Black
$89.00
Sale Ended (66% OFF)
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