ICNY Sport

Cycling is great exercise, but can become hazardous, especially on city streets. After several accidents and close calls, designer Michael Cherman decided he needed something to help himself stay safe while riding at night. He set out with one goal in mind: to make functional and stylish basics with visibility features. Hence, ICNY Reflective-Wear was born. Using a unique 3M reflective application on custom-engineered athleticwear to produce a strobe effect when lit, these clothes make the wearer visible at night. It’s for anyone who wants to be at the intersection of safety and style.