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The patented, reverse-open KAZbrella is the culmination of 10 years of research and development. Inventor Jenan Kazim aimed to design a completely new mechanism for the standard umbrella that made it much easier to use, while remaining true to the same aesthetic. The KAZbrella has been featured on both BBC's 'Dragons Den' and CNBC's 'Make Me A Millionaire Inventor'. In May 2015 the KAZbrella was unveiled on Kickstarter, and it was funded over 10 times the original target.

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