Lacoste

Nicknamed "the Crocodile" because of his tenacity and skill on the tennis court, René Lacoste also had a reputation for innovation. During a match in 1929, he sported a unique shirt of his own design with short sleeves, a collar with a button placket, and loosely knit pique cotton - the original polo shirt. Today, his namesake label boasts an entire collection of clothing and accessories while remaining committed to innovation and performance.