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Lacoste

Fashionable Optical Frames

Nicknamed "the Crocodile" because of his tenacity and skill on the tennis court, René Lacoste also had a reputation for innovation. During a particular match in 1929, he sported a unique shirt of his own design - the original polo shirt. This jump started his eponymous fashion label, Lacoste which quickly grew to include an entire collection of clothing and accessories.