Letterfolk™

For the better part of the 20th century, letter boards served as an efficient way of neatly and uniformly displaying dynamic information. They’re plain, they’re not digital, and they require a little bit of labor. And yet, despite all of their shortcomings, there’s an unmistakable beauty in these boards. The sharp contrast of the white serif letters against the textured jet-black felt. The subtle artistry of letter placement, kerning and leading. The power of a single word against a sea of negative space. It’s for all these reasons and more that Letterfolk™ wanted to repurpose, reimagine, and redesign yesterday’s letter board for today’s home.