Levi's

Levi's is synonymous with denim — in fact, founder Levi Strauss invented the classic, 5-pocket jeans way back in 1873. Experts in their domain, Levi's has expanded in the ensuing century and-then-some to a clothing empire that includes high-end luxury lines, artisan collaborations, and, of course, a vast array of denim. Their underwear is also exemplary of their craftsmanship: from rivet details to the signature red tab, they're comfy, supportive, and always make a statement.