LIV

LIV – Swiss Watches was founded because the industry was missing a Swiss watch brand that embodied strength, quality and fashion while also appealing to nonconformists. Founder Chaz’s passion for watches started in 1993, when right out of school he landed a job at a small Swiss watch manufacturer. After spending many years in the watch industry, he realized there was a need for a new type of watch,one that would cater to individual style and taste, instead of resting on its laurels as a status symbol. So in early 2011, Chaz established LIV – Swiss Watches as a bold new brand for those who desire to live life to the fullest.