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LUFT, the German word for "air", was founded as a personal crusade to overcome chronic allergies. Titus, the co-Founder of LUFT Cube, had been working for a German company and the largest LED company based in Taiwan, when first-hand experiences dealing with allergies affected his daily well-being. Inspired by the precision and minimalistic design of German engineering as well as the experiences gained from working in the LED industry, LUFT Cube was created to be a rebel in the air purifier market.