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Male Power

Male Power

Liberated Underwear

Buy 2 get 1 free! Mix and match from any collection in our underwear event!

Male Power pioneered the concept of “male lingerie”—a radical concept when they began in the 1970s. Their designs are based on the simple but rarely acknowledged truth that men want to look and feel sexy in their underwear. Today, their collection ranges from classics with a twist to pieces that are joyously liberating.

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