The story of the Piazzo Winery began in San Rocco Seno d’Elvio, a small outlying district of the town of Alba, in the 1960s. Two newlyweds from families of vignerons, Armando Piazzo and Gemma Veglia, decided together to carry on their family traditions by investing in a special terroir - the Langhe - which at the time was not yet renowned for its premium foods and wines.
When their daughter Marina and her husband Franco joined Armando and Gemma in the business, they fell in love with this wonderful venture which was gradually becoming more established, and with their enthusiasm improvements were made that culminated in 1985 with the release of their first Barolo: another source of pride for the Piazzo family. Along with the cellar’s reputation, the estate also grew in size. Today the vineyards extend over more than 70 hectares, mostly located near the winery itself, but some in other municipalities: Mango, Neviglie, Guarene and Novello.