Simple Hydration

The idea for a hook-shaped water bottle came to Brian Hock on a sweltering summer day in 2010 while training for the Louisville Ironman Triathlon. Hock hated carrying water and didn’t like bulky hydration belts bouncing around. What if a bottle could slide into your waistband and stay secure? That way a runner can maintain natural form while staying light and fast. One year and a few prototypes later, the Simple Hydration Water Bottle was born— making it simple for athletes to rehydrate while on the go.