Smiirl was founded in 2013 by Gauthier Nadaud, Romain Cochet, and Raphael Pluvinage. Their mission was to develop and design connected objects that enhance the link between the physical and digital identities of small businesses and public places. Their first product— the "Fliike"— took the world by storm with its ability to track "likes" in real time, making its way into untold bars, restaurants, and shops around the world. This next generation of internet connected, real-time social media trackers ups the ante. All you need is internet access and a power outlet to start celebrating your digital milestones in style.