Sub_Urban Riot

In 2006, two guys were wondering why they were spending their lives stuck in tiny cubicles. They were sick and tired of following “the rules.” They weren’t sure who made the rules in the first place. So they made a change. Sub_Urban Riot believes in the good life – reinvented. The good life 2.0 is about fresh juice, daily philosophy, dogs and cats living together, coffee breaks, farmer’s markets, yoga, croquet battles, art shows, kale, camping, craft brews, and t-shirts. They make clothes that look good, feel good, and make people laugh — without the price tag or the attitude.