Versace was founded by Gianni Versace in 1978, and specializes in upmarket, Italian-made, ready-to-wear fashion and leather accessories. The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in Rome that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people. The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors.