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VUFF’s mission is to broaden the modern bond of respect and affection between canines and humans through design. "VUFF!" is how the Danish describe a dog’s bark, and so it goes in other cultures, Arf Arf!, Wouah Wouah! Blaf Blaf! There are hundreds of examples in various human dialects. And yet, dogs are not so specific. Dogs are universal. All over the world they speak a common language, and bond themselves affectionately with us. VUFF innovates unexpected new dog essentials that combine beauty, comfort and performance, so that stylish people and universal dogs can live better lives together.