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The name Zendure is a combination of "Zen" and "endure". High-quality products endure a number of threats. Not just physical threats from accidents or rough storage, but also age. Quality products last a long time. The "Zen" prefix was chosen because it's a word that people often associate with a gentle nature. Zendure's aesthetic designs are meant to communicate durability, but not in an aggressive way. Their charging systems are resilient, but still timeless, simple, and attractive.