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In 2012, Ryan and Valerie Wiens noticed that even velcro shoes took a long time for their three boys to put on. And the nice shoes with laces they bought for their kids just never got worn. So they went about engineering a simpler solution to lace-tying that involved magnets. Working with engineers at a high-tech magnetics company, they developed what we now know as Zubits today. The Wiens quickly realized that everyone could use an easier way to get in and out of shoes: kids, adults, and the elderly. So in 2014, Zubits Magnetic Closures were launched on Kickstarter, and the response was overwhelming.

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