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COUP Champagne has a simple philosophy — craft champagne makes for better and more interesteing champagne. A lost expression of creativity that has been overshadowed by large brands churning out tens of millions of bottles with the goal of offering the same taste. COUP curates, collects, and then ships direct from the private cellars of independent producers to your door, bypassing many middlemen in the process, and allowing vintages to age for up to 10 years longer. Each vintage boasts a unique taste and character to appreciate before they are gone forever.